What Happens When You Ask Facebook How to Invest
I Earn a LOT of Money - How Should I Invest? This was the gist of a question that was posted recently on a moms Facebook group I’m in. The answers and the discussion that followed were fascinating.
Let me start off by saying that obviously I don’t give investment advice in Facebook groups. I usually respond with a generic “it depends” and then let people know I’m a CFP® Professional, invite them to book an intro call with me, and share my website. It’s rare that someone takes me up on the offer. I always wonder what happens to them after.
There were some answers that provided decent advice.
Figure out your goals
Set up an Emergency Fund in a high yield savings account
Pay off debts with high interest rates
Contribute to your 401k to get the full match
Consider funding Traditional or Roth IRA accounts
529 Accounts to save for college
Get an estate plan
Get insurance
While these are decent financial planning suggestions - they don’t address the actual question of “HOW” to invest. There’s more to investing than opening a specific type of account.
Then there was an interesting smattering of the usual advice that always shows up on the internet:
Put the money under your mattress
Real Estate or Businesses for “passive income”
Crypto
Insurance policies like IULs
Specific ticker symbols to purchase (someone asked how to pick and the response was “I do my research and then I gamble!”)
Finally, there were books that were recommended, other facebooks to join, workshops to attend, and other “advisors” recommended. It’s enough to make anyone’s head spin.
I feel like I should have a better response to these kinds of Facebook posts. But I can’t save everyone. I think that instead of responding with my information, I may start providing these tips:
Consider what you want out of the relationship
Look for a financial planner who works with people like you
Find someone with education, credentials, and experience you can verify
Understand how they are compensated so you can evaluate conflicts of interest in their recommendations
Now back to regularly scheduled programming…LOL